CAREY PARIS | PROFESSIONAL BIOGRAPHY
Carey Paris is an accomplished Internet marketing leader with a well-established track record of designing marketing campaigns and promotional initiatives that deliver measurable results across all key performance indicators. He leverages a cradle-to-grave expertise across the entire marketing life cycle from strategic planning through closed-loop analysis, integrated project planning and competitive intelligence, thorough mastery of technologies and techniques required in the Web 2.0 environment, and a consistent background of success in selection of the optimum channels and initiatives to drive aggressive market penetration with the lowest cost-per-action (CPA). With the added value of coming from an advanced programming & designing background with Photoshop / HTML / ASP / Coldfusion & Database management with SQL / MYSQL background, companies have found a tremendous value in Carey's ability to manage and lead all aspects of online commerce. Carey has consistently exceeded objectives for return on investment across efforts for clients, startups, and the non-profit sector and holds several certifications from MarketingExperiments including: Pay Per Click Management, Landing Page Optimization, Landing Page Optimization for eCommerce, Email Marketing and Online Testing & Analytics.
Since 2007, Carey has served as the Manager of Internet Marketing for International Masters Publishers in New York, NY, having been hand-picked to conceptualize, design, launch, and manage all e-commerce and Web marketing initiatives for Hoorray.com including: buiding and managing an SEO team, managing a team of SEM experts and designing high-profile multi-channel direct response campaigns averaging more than $500K in monthly budgets. Key partner focus included: Google, MSN, Yahoo, AOL, Quigo.com, Enhance.com, iVillage, Advertising.com, REAL.com, CPX, Valueclick and many others.
Previously, Carey delivered exceptional return on investment (ROI) for the marketing efforts of the non-profit, Fisher Center for Alzheimer's Research Foundation in New York, NY, where he coordinated $10M in donation-funded Internet marketing. Rapidly driving a more than three-fold increase in monthly visitor traffic and a near doubling of the average donation of each contributing visitor, Carey consistently surpassed customer acquisition and conversion rate objectives, as well as developed affinities with such organizations as Amazon, NASCAR, and Martha Stewart. Additionally, he spearheaded a transformation of the existing Website to one in alignment with current Web 2.0 environment.
In 2006, Carey joined Acronym Media in New York, NY, as the Manager of Search Engine Marketing (SEM), routinely administering $25M in marketing budgets for high-profile clients such as Sirius Satellite Radio, SAP, and Four Seasons Resorts. He introduced aggressive Internet marketing strategies and comprehensive data collection and analysis practices to deliver a superior click-through and conversion rate, identify pay-per-click advertising niche trends, and consistently meet client objectives through end-to-end client needs evaluation and relationship management.
Carey has personally started several online companies including: TampaCampusHookup.com, ePharmaTrack.com, SEOTyro.com; authored Agency Adwords Elite & Agency Adwords Secrets
In 2005, Carey completed his Bachelor of Arts degree in Advertising at the University of Southern Florida in Tampa, and he has since pursued an array of professional development coursework. An active member of SEMPO (Search Engine Marketing Professional Organization), MarketingSherpa.com & MarketingExperiments.com
